The meaning of HYPE is publicity; especially : promotional publicity of an extravagant or contrived kind. How to use hype in a sentence.
HYPE definition: 1. a situation in which something is advertised and discussed in newspapers, on television, etc. a…. Learn more.
Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).
As a noun, hype means extravagant claims about a person or product. All the hype about a miraculous new kind of mop might influence you to buy one, but after trying it out you'll realize it's just a mop.
hype up [phrasal verb] hype (someone) up or hype up (someone) informal : to make (someone) very excited
Phrasal verb hype someone up (Definition of hype from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
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Hype is the use of a lot of publicity and advertising to make people interested in something such as a product. We are certainly seeing a lot of hype by some companies. My products aren't based on advertising hype, they sell by word of mouth. To hype a product means to advertise or praise it a lot. We had to hype the film to attract the financiers.
Definition of hype noun in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.